Autonomous deep-data analytics
Your data lake
already knows.
Tekma finds it.
An autonomous analytics brain that works across your data lake in its granular form — tracking configurable attributes, running complex segmentation, and surfacing the growth opportunities aggregate reporting hides.
The problem
Aggregation is where the signal goes to die.
Dashboards report what already happened, rolled up until nothing actionable survives. The answer is usually still sitting in the raw data — one segmentation away from being obvious, and several weeks away from anyone having time to look.
- A 4% churn rate is four different stories, and only one of them is fixable this quarter.
- The cohort that matters usually isn't one you thought to define in advance.
- By the time a hypothesis reaches the BI backlog, the window has moved.
How it works
Four stages, running continuously.
Tekma doesn't wait for a question. It works through the data lake in its granular form, builds the structure, and brings back what changed.
Ingest
Collect and process data from across your stack — product, billing, CRM, marketing, support — without flattening it on the way in.
Track attributes
Maintain a configurable set of predefined attributes at row level, so every entity carries its full behavioural history.
Segment
Run complex, multi-dimensional segmentation across that structure — including the cohorts nobody defined in advance.
Surface
Return the segments that moved, the attributes that explain them, and the opportunities worth acting on this quarter.
Capabilities
Built for the team that already owns the data.
Tekma isn't a replacement for your BI stack. It's the layer underneath it, doing the exploration nobody has the hours for.
Granular ingestion
Data collected and processed from across your stack, retained at row level rather than pre-aggregated into a shape you have to live with later.
Configurable attributes
Define the attributes that matter to your business and track them consistently across every source and every entity.
Complex segmentation
Multi-dimensional segmentation across attributes, time and behaviour — including overlapping and emergent cohorts.
Autonomous exploration
The platform works through the structure on its own, so findings arrive without a hypothesis having to be filed first.
Opportunity surfacing
Movements ranked by materiality, with the attributes that explain them attached — not a wall of charts to interpret.
Governed by design
Built for GDPR compliance and aligned with applicable IAB industry guidelines, with data handling defined at the attribute level.
Governance
Depth and compliance are not a trade-off.
Working at the granular level raises the bar for governance rather than lowering it. Handling rules are defined per attribute and travel with the data through every stage of processing.
- Built for GDPR compliance, with lawful basis and retention defined at the attribute level.
- Aligned with applicable IAB industry guidelines.
- Processing is auditable end to end — every derived segment traces back to its inputs.
Get in touch
See it against your own data.
The fastest way to judge Tekma is to point it at a slice of your own data lake and see what comes back. Tell us a little about your stack and we'll set up a walkthrough.
Prefer email? hello@gotekma.com